Promote your content - via twitter - and KNOW!

OK - you design a nifty Netsuite web site (tips and trick on doing that in Netsuite will be coming - plus there are a bunch of websites out there who will help you design some very snazzy sites - this is more about you doing it MOSTLY yourself).

So - you have this website with commerce behind it - and it's fully instrumented with Google Analytics...  right? (Post on how to pull this off is coming)

You have built an submitted a Sitemap to at least Google - right?

And now you want to leverage the community of friends / family / followers / whatever you have in YOUR social circle - so they can promote it too...

Here's a challenge - maybe you have some content within your Netsuite hosted site - maybe it's multiple domains - maybe it's a form - but it's SOMETHING and the URL is Netsuite UGLY!  What to do...  and how to know if it works when you do - do it?

To the rescue - Google, tunyurl.com and Twitter...

The combination is actually pretty simple to pull off in a few simple steps:

1. Take the ugly Netsuite URL you are not a fan of and plug it into the Google URL builder - here
2. Take the result of the above tool with the tracking information now appended to the URL and past that whole blob (techically a string - but whatever) of consumer repulsive ugliness into www.tinyurl.com - and poof - some long URL string that could have easily been around 100 characters is now down to 25 or so.
3. Take that tinyurl you just generated and Tweet away - email to your friends - the works.

Now - I wouldn't recommend sending this off to your customers in this form unless you are responding to a Tweet for information and this makes it deliverable...  or if you are engaged in something  that makes passing this URL acceptable.  What you gain in flexibility due to the small size is lost in the recognition of your domain...  so use this judiciously...  but - if you find there are customers or leads in the land of Twitter that ask for information - and the Netsuite URL is too long to tweet back - this is a powerful combination that can ultimately tell you - do people CARE about my responses?